1.11.2008

GENIUS.

Hats off to JBS Underwear. This ad campaign needs no further explanation.













To tell you the truth, I always thought those Hanes ads with Michael Jordan were shitty anyways. Plus you could totally read through the blank expression on his face everytime he said whatever stupid punchline they wrote him.

Enthusiasm is just so key in certain situations.





(The opposite) sex sells.


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